Plan your meals your way. At Blue Apron, you can choose well-balanced meal kits to fit different diets and lifestyles. There are over 70+ weekly chef-designed options to choose from.
New Customers: Enjoy $110 off across your first 5 orders + free shipping on your first order!
Making incredible home cooking accessible to everyone
Blue Apron is one of the most popular ingredient-and-recipe meal kit delivery service providers in the US. It saves time on meal planning and shopping. The quality ingredients are pre-measured and portion-controlled, so there is significantly less waste.
Pros
- Plenty of healthier options: vegetarian, keto, paleo, and vegan meals.
- Diabetic-friendly and low-calorie options
- Optional wine delivery
- Chef-approved recipes
- High-quality produce
- Highly-rated customer service
Cons
- Not many specific diets.
- Some recipes require lots of cookware
- Not many options to avoid allergens or certain ingredients
- Vegetarian options are less varied than other recipes
What’s on the menu?

Choose from a changing list of 70+ well-balanced meal options featuring meat, poultry, fish, seafood, vegetables, WW-approved, and more. Their dishes aren’t just good, they’re chef-approved and created to have fun in the kitchen. The cooking is on your terms, you can adjust your servings and delivery day based on that week’s needs. They have a variety of meal plans to choose from, including:
1. Signature
These meal plans include a constantly changing mix of meat, seafood, WW-recommended, and health-conscious options. Each meal kit comes with two servings. Some examples include Provencal-Style Salmon & Shrimp, Seared Chicken & Creamy Italian Dressing, Prosciutto & Pimento Grilled Cheese, and many more. Prices start at around $11.99 per serving, but there are usually promotions and offers for newcomers.
2. Vegetarian
These meat-free meal kits celebrate fresh and seasonal produce. Their vegetarian meals are really popular and are loved by both vegetarians and meat-eaters. There is a variety to choose from, including Coconut Curry Wonton Noodles, Fried Zucchini & Mozzarella Sandwiches, White Bean Pita Flatbreads, and many more. One meal kit serves two people and prices start at around $11.99 per serving.
3. Wellness
Their Wellness selection features balanced, nutritionist-approved recipes for a holistic approach, with both carb-conscious and WW-approved options. Some recipes include Miso Mushroom & Brown Rice Bowls, Lemon-Caper Tilapia, and Sheet Pan Italian Pork Roast. Prices start at approximately $11.99 per serving, and each meal kit serves two people.
4. Signature for Four
This plan is recommended for families, get-togethers, or leftovers. There are plenty of meals to choose from, with meat, vegetarian, fish, and health-conscious options. The recipes change every week, and there are many to choose from. Some family favorites include Sweet Chili-Coconut Shrimp, Blackened Cajun Burgers, and Sheet-Pan Chicken Pitas. Prices start at about $11.99 per serving.
What’s the cooking experience like?
Not a seasoned chef? All Blue Apron meals are easy and fun to make, yet have a gourmet touch. A step-by-step recipe card comes with every meal kit, making it easy to cook solo or together. Most recipes take between 20-50 minutes to cook, with quick and easy options if you’re short on time. If you’re looking to sharpen your cooking skills and save time, Blue Apron has you covered.

Blue Apron offers vegetarian and vegan meals, and many dietary personalizations.
Apply $110 DiscountPricing
There are four preferences to choose from, including Chef Favorites, Wellness, Family Friendly, Fast & Easy, and Veggies. You can choose as many preferences as you like and create a custom plan based on the number of servings and your dietary needs. Prices start at around $11.99 per serving, plus shipping, though there are cheaper plans when signing up for a subscription.
Signature for 2
- 2 meals per week (4 servings total) = $11.99 per serving ($47.96) + $9.99 shipping
- 3 meals per week (6 servings total) = $9.99 per serving ($59.94) + $9.99 shipping
- 4 meals per week (8 servings total) = $9.49 per serving ($75.92) + $9.99 shipping
Signature for 4
- 2 meals per week (8 servings total) = $9.49 per serving ($75.92) + $9.99 shipping
- 3 meals per week (12 servings total) = $8.49 per serving ($101.88) + $9.99 shipping
- 4 meals per week (16 servings total) = $7.99 per serving ($127.84) + $9.99 shipping
Blue Apron Help & Support
Email your questions or requirements to [email protected] or by phone at (646) 891-4349 or (888) 278-4349, Monday through Friday 10am-9pm, ET as well as Saturday and Sunday 11am-6pm, ET.
Blue Apron Cancellation and Refund Policy
If someone wants to cancel the account, they can directly mail to [email protected] and they will contact you quickly.
Is it worth it?
If you’re looking to save time on meal planning and shopping, Blue Apron is a great choice. Break up the mealtime monotony with new recipes to cook solo or with the kids. Meal kit deliveries help curb impulsive junk food eating and regulate meal times, plus you won’t be overspending on ingredients that will go to waste. Blue Apron features chef-designed recipes with quality ingredients, so if you want to save time and try new dishes, it’s definitely worth it.
- Food Quality: 9
- Cost: 8
- Meal variety: 8
- Customizable: 7
- Healthy: 9
- Ease of use: 9
FAQ
What is Blue Apron’s contact information?
You can get in touch with [email protected] or by phone at (646) 891-4349 or (888) 278-4349, Monday through Friday 10am-9pm, ET as well as Saturday and Sunday 11am-6pm, ET.
Does Blue Apron have a dedicated FAQ and help center?
Yes, Blue Apron provides their own FAQ section on their website and an online Chat help center.
How much does Blue Apron cost?
Blue Apron’s prices start at about $11.99 per serving, plus shipping.
How does Blue Apron work?
Blue Apron is a fresh ingredient and recipe delivery service that delivers meal kits to your home. They take care of the meal planning and the grocery shopping, so all you have to do is cook and enjoy.
How can I cancel my Blue Apron order?
You can skip or cancel your Blue Apron order on their mobile app.
Are there any alternatives to Blue Apron?
If you’re looking for another meal kit delivery service, check out Hello Fresh.
Blue Apron Review: Pros & Cons in 2023

Blue Apron is probably the largest of all the meal delivery companies. they are publicly traded and pride them self with the high food quality.
8.3
Pros
- Plenty of healthier options: vegetarian, keto, paleo, and vegan meals.
- Diabetic-friendly and low-calorie options.
- Optional wine delivery.
- Chef-approved recipes.
- High-quality produce.
- Highly-rated customer service.
Cons
- Not many specific diets.
- Some recipes require lots of cookware.
- Not many options to avoid allergens or certain ingredients.
- Vegetarian options are less varied than other recipes.
Jennie

Blue Apron offers vegetarian and vegan meals, and many dietary personalizations.
Apply $110 Discount