HelloFresh Review: Pros & Cons in 2023

By Jennie â€˘  Updated: 05/23/23 â€˘  10 min read

Looking for an affordable and fresh way to take the stress out of mealtimes? HelloFresh has a wide variety of easy-to-cook recipes and high-quality ingredients delivered to your door. It’s one of America’s most popular meal kits, with a huge recipe selection and 5-star reviews to back them up. HelloFresh breaks up the mealtime monotony and overspending on groceries.

18 Free Meals + Free Shipping on First Box + 3 Surprise Gifts

HelloFresh offers meal kit deliveries to consumers directly to their homes or offices. The food is fresh or frozen, with pre-portioned food ingredients sourced straight from the farm. Delivery is quick, time-saving, and convenient—something to be considered by people with busy schedules. 

Whether you’re looking to switch up your cooking routine with different types of food, plan your meals more efficiently and easily, save time grocery shopping, waste less, implement a portion control plan, or simply have more fun in the kitchen—HelloFresh is a high-quality meal kit delivery service we recommend trying. Plus, there’s no commitment or subscription! You can skip weeks or cancel at any time.


  • Great low-carb and veggie plans
  • Delivery anywhere in the US
  • Stylish and quite functional packaging
  • Moderate prep time 30-40min
  • Easy-to-use app to order
  • Timely and dependable delivery
  • Great variety of recipes to try


  • Wastage in their packaging
  • Small portion sizes
  • Inconsistent packaging service

What is HelloFresh?

Originally from Berlin Germany, HelloFresh has grown to become an internationally recognized meal kit provider. They are quite domineering in meal kit markets in the United States, Canada, Switzerland, Germany, the United Kingdom, and Australia. Their meal service allows you to skip meal planning and grocery shopping by delivering step-by-step recipes and fresh, pre-portioned ingredients to your home.

You can choose from 30+ different rotating meal options each week, including plans for vegetarians, calorie counters, carnivores, families, and more. After selecting your favorite meals, you’ll receive your meal kit with easy-to-follow instructions and fresh ingredients on your scheduled date. Even better, their platform is really flexible, and you can cancel or reschedule anytime.

How does HelloFresh work?

First, you need to sign up. HelloFresh has a user-friendly website that almost immediately prompts a visitor to “Get Started” with them. To sign up, a user is expected to give their email address, physical address, and payment information. You are also required to state what days of the week you want your deliveries and for how many people. This information makes it easier for HelloFresh to customize a prompt delivery plan and make sure their delivery meets their consumers’ needs.

What do they offer?

HelloFresh uses professional chefs to come up with tasty but healthy and balanced recipes. Their packaging is designed to keep ingredients fresh for up to 24hrs after delivery and up to 5 days in refrigeration. The meals are usually predetermined to take between 20 to 40 minutes to prepare. Their plans offer a good solution for vegetarians while the Veggie Kit and Meat & Veggie Kits come with a wide variety of meat products, plant-based proteins, and their appropriate recipes. They also have quite convenient and simple Low-Calorie Kits and Family Friendly Kits. The company offers meal plans designed for two and four people, which can better fit a small family. You can customize your plan and choose the number of times you want meal kits delivered in a week.

What’s on the menu?

Want to break up mealtime monotony? HelloFresh features over 30+ new recipes a week. Their easy-to-cook meals are chef-designed with your nutrition in mind. They feature six categories of menus to choose from, including Meat and Veggies, Veggie, Family Friendly, Fit & Wholesome, Quick & Easy, and Pescatarian.

Meat and Veggies

Their most popular plan, some favorite recipes include:


These vegetarian and plant-based meals offer a fresh and nutritious alternative. Popular and tasty options include:

Family Friendly

These kid-tested recipes are sure to win over the whole family. Plus, they’re fun to cook together. Some tried-and-true family favorites include:

Fit & Wholesome

For a balanced lifestyle, HelloFresh has you covered with top-quality portion-controlled dinners. A few of these include:

Quick & Easy

Busy weeknights? Look no further. These meals can be prepared in 10-15 minutes:


If you’re looking for seafood and veggie meals, HelloFresh has many to choose from, including:

Be Safe

If you have any food allergies, we recommend to double check the brand website as a precaution measure as recipes and ingredients change frequently.

Who is HelloFresh good for?

This service is ideal for busy people who have just enough time to cook. If you lack time to decide on meals and go shopping for food, you should consider using HelloFresh as you can save valuable time. HelloFresh service is good for novice chefs who want to experience cooking dinner but do not want to go look for all the ingredients. Their Level 1 recipes are simple to prepare and offer step by step instructions which you can easily follow. Those with cooking experience will probably find more interest in the level 2 and level 3 recipes. The diverse veggie plans from HelloFresh make their product quite appealing to vegetarians and will probably get them familiar with new recipes. Should you want to impress your date with an easy to cook dinner, this can be an interesting option, just make sure you tried it before.

Who isn’t HelloFresh good for?

Users that are really busy and don’t have the time to cook should probably pass this meal service as they will probably be better off with ordering takeout since these meals do take time to cook. Although they have a diverse vegetarian menu, there are not as many strictly vegan options. People who prefer 100% organic food may also not get what they are looking for. Lastly, experienced chefs and gourmet cooks will not fined anything new or challenging to cook even at the Level 3 recipe category. 


HelloFresh costs may vary depending on the meal plans and the number of meals. The tale below gives a detailed calculation of each meal plan and their cost per week.

Meal plan and number of recipes per weekPrice per serving No. of servingsTotal price minus shipping feeTotal price inclusive of $6.99 shipping fee
2 people, 2 recipes$12.494$49.96$60.95
2 people, 3 recipes$9.996$59.94$70.93
2 people, 4 recipes$9.798$78.32$89.31
4 people, 2 recipes$9.798$78.32$89.31
4 people, 3 recipes$9.4912$113.88$124.87
4 people, 4 recipes$9.2916$148.64$159.63

Cancellation Policy

They have a flexible cancellation plan, and you can easily cancel or reschedule your meals directly on their app or their website. If you’d like to skip meals for a particular week, you just need to pause your meal kit order or cancel you subscription after logging in to your account. To pause or cancel a scheduled meal, it should be done five days before you next delivery schedule. You will be charged for all orders if not cancelled by the cut-off date.

In order to cancel your subscription, log in to your account and click on your username at the top of the page. Go to account settings and click manage to choose the subscription you want cancelled. Then click on cancel my subscription. You will be prompted to fill a brief survey before receiving a confirmatory email. After cancellation refunds are processed in full within 14 days. This is inclusive of the product price and delivery charge.

Shipping and Delivery

HelloFresh delivers with UPS, FedEx, and select regional couriers. They do not deliver with USPS. You can track your delivery on the “My Menu” page. They deliver across the entire continental US and to select zip codes in Honolulu, Hawaii and Anchorage, Alaska.

Food is delivered in specially-designed boxes with cooling gel packs and insulated packaging. These boxes are updated seasonally to guarantee freshness. After receiving your box, be sure to refridgerate all the ingredients immediately.

HelloFresh Help & Support

HelloFresh US can be reached via email to [email protected]. Their customer care team can help you skip a prepaid order or make changes to it.

Conclusion: Is HelloFresh worth it?

If you’re looking for a meal kit delivery service to help cut down on time wasted meal planning and shopping at the grocery store, HelloFresh is a great option with nutritious and delicious recipes. Solve your week-night cooking woes by preparing something fresh, easy, and different. It’s worth it if you’re short on time and meal-planning energy—and if you’re looking to cut back on unnecessary food waste. Their pricing is comprable to buying the same ingredients at the grocery store, this time you don’t have to worry about portion control or waste. We loved the huge variation in recipes and their reliable delivery service.

HelloFresh FAQ

Does HelloFresh have contact information?

Yes, you can contact customer service at [email protected] or (646) 846-FOOD (3663). They also have a chat service.

Does HelloFresh have a dedicated FAQ or help center?

Yes, they have a detailed FAQ page and a Contact Us section on their website.

How much does HelloFresh cost?

Meal plans vary from around $9.29 to $12.49 per serving, with shipping.

How does HelloFresh work?

1. Pick a meal kit plan for you and your household. 2. Get your delivery, which includes step-by-step recipe instructions and fresh incredients packaged in an insulated box. 3. Cook, eat, and enjoy!

How to cancel my HelloFresh?

You can skip a week by going to the ‘My Menu’ page on your account. If you want to cancel your subsciption, go to ‘Account Settings’ and click ‘Cancel Plan.’

Are there any alternatives to HelloFresh?

If you’re looking for a different meal kit service, we recommend trying out Blue Apron.

Expert Score

HelloFresh Review: Pros & Cons in 2023
HelloFresh Review: Pros & Cons in 2023

Originally from Berlin Germany, HelloFresh has established itself as worldwide meal kit delivery service which serves almost all over the US.

Product Brand: HelloFresh

Editor's Rating:


  • Great low carbs menu
  • All of the US (except Hawaii and Alaska)
  • High Food quality


  • Expensive for families
  • Not for meat lovers